Lucknow: �Today, the entire country celebrates� Akshaya Tritiya.
The word "Akshaya" means the never diminishing in Sanskrit and the day is believed to bring good luck and success. It is believed that if you do charity on this day you will be blessed.
On Akshay Tritiya, Mrutika is worshiped. Akshaya Tritiya, also known as Akha Teej, is a holy day for Hindus and Jains.
It falls on the third Tithi of Bright Half�(Shukla Paksha) of the pan-Indian month of Vaishakha and one of the four most important days for Hindus.
Akshay Tritiya was the day when Vyasa started writing the history of the great Bharat war in the form of an epic Mahabharata.
The legend is that any venture initiated on the auspicious day of Akshaya Tritiya continues to grow and bring prosperity. Hence, new ventures, like starting a business, construction, etc. is performed on Akshaya Tritiya.
Most jewelry stores stock in new models for this occasion with "Lakshmi-inscribed" gold coins, diamond jewelry and golden dollars with the pictures of many gods and goddesses.
There are vigorous campaign conducted by banks, jewelry shops and financial institutions, thus Akshay Tritiya has gained prominence.
Although modern retailers are exploiting the materialistic urge in people, there is today a very high awareness regarding Akshaya Tritiya or Akha Teej.
On Akshaya Tritiya, Big Yatra at Shirwal (Khandal, Satara) start one day from Shivjayanti.