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Jio 4G is dedicated to pm modi's digital mission : Mukesh Ambani

 2016-09-01 06:48:50.0

mukesh-amabni_jio_4G Reliance Industries chairman Mukesh Ambani formally launches RJio, a national digital empire stretching from phones and hardware to home entertainment and custom-made apps, at the company�s annual general meeting in Mumbai on Thurshday. Dedicating his company�s most ambitious venture to Prime Minister Narendra Modi�s Digital India initiative, Ambani emphasised on affordability of data connection. �Supply of oxygen for digital life should be affordable. Data is oxygen for digital life,� said Ambani. Ambani announced a slew of attractive schemes: the introduction of 4G devices from Rs 2,999, cheap data plan, unlimited night time 4G connection and free voice calls for customers, among others. �It�s a great pleasure to announce a revolutionary concept for Indian market: all voice calls for Jio customers to be absolutely free,� Ambani said, outlining his vision for the �single internet mother tongue of India�. Ambani is pumping in Rs 1.5 lakh crore into his ambitious telecom venture, a national digital empire stretching from phones and hardware to home entertainment and custom-made apps. �In the next 20 years we will achieve what have achieved in the last 100 years,� Ambani said, �Relaince Jio is the largest 4G LTE in the world. Jio already connects 2 lakh villages, 18,000 towns. It will cover 90% of India by March 2017.� Jio saw a soft-launch in December 2015, when RIL offered mobile connections and discounted handsets to its over 100,000 employees. �Whenever a new player enters an industry, there are chances of disruption. RelJio could be that player,� said Prashant Singhal, global telecommunications leader at EY, said. Over a decade ago, Reliance Infocomm�s launch of a Samsung phone for Rs 501 and very cheap calling rates in 2002 triggered an aggressive price war. Six years later, telecom companies started slashing prices after Tata Docomo started per second billing. �Operators are definitely cutting rates. Rel Jio�s launch will be a big challenge for the industry and it will be irresponsible for telcoms to ignore it,� Mahesh Uppal, senior telecom analyst and owner of ComFirst, said.

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